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Marketing Campaign  Concept Board 

The marketing campaign leading up to grand opening of Modern Belle will be having a fashion show of some of the products that will for sell. The activities leading up to the grand opening and fashion show will be influencers and ambassadors posting snippets and pieces of the products on their social media feeds. This will appeal to our customers because they will be able to see each product on a live person and not a mannequin so they will be able to see how the products will fit on the body when moving around. The timeline of the marketing campaign will begin from February 1, 2021 to March 26, 2021.

Press Release

Welcome to the Modern Belle Team! Modern Belle is a fashion brand about encouraging and uplifting women with comfortable and great quality clothes. Our mission statement: For girls and women to feel to amazing and comfortable in whatever she wears. Belle means beautiful in French and I want every girl and woman to feel comfortable in their body no matter shape or size. This brand will sell affordable tops, pants, jeans, dresses, and accessories. You can come shop with us and find a comfortable but fierce outfit for running errands or a night out in the town.

We will have a fashion show so you girlies can see some the products on people and not just on mannequins. Quality is the second most important thing to us under our customers and we want our customers to have another but the best and if not, there is returns. Leading up to the grand opening and fashion show will be influencers and ambassadors like De’arra Taylor, Tabria Majors, Zendaya, Karrueche Tran, Reginae Carter and Nikki Hall posting some of their favorite pieces of the products on their social media feeds you girlies can see how they mix-and-match the outfits to make them their own style. We will have a live going on Instagram and Facebook as well during the grand opening for the people who couldn’t it

Modern Belle will be launching their first Spring/Summer 21 on March 27, 2020 from 10am-8pm. There will be snacks, games, and giveaways. With each purchase on grand opening day, the customer will be put in a drawing for a gift card of $200. There will be three winners each getting a $200 gift card. Modern belle will be better than competitors because we have products that are affordable, great quality, and many different varieties. The address is 11410 Century Oaks Terrace, Austin, TX 78758. So come have fun while watching a fashion show, hopefully a chance to win a gift card, and  looking at new fashionable clothes.

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