Zachary's Target Customer and Target Persona

Sasha Brown is an ideal Zachary's customer, she has a boyfriend and lives in Columbus, MS. She does not have any children. She is 27 and her boyfriend is 28. Her income is $50,000. She works at a retail store as a buyer assistant and she has a bachelor in fashion merchandising with minors in marketing and management from Mississippi State University. They had 4,000 a monthly combined to spend on clothing items. She doesn’t spend a lot of money because she gets a discount at her job. She likes to watch sports, go to the beach, and travel. She is a planned buyer and a loyal brand shopper, but she does not care about the price on a garment. She has a calm attitude, hardworking, and she believes in buy what you want if you have the money. She thinks buying clothes from your usual brand you can't go wrong because you know you and what fits best. She usual orders pasta or salad with water or sweet tea, while her boyfriend order a burger with fries with a Sprite or Coke. They go to Zachary's one every two weeks for food and once a week for the alcoholic beverages to just relax with with colleagues and friends.