Zachary'S
Mission Statement:
Please your palate with the scrumptious delicacies available at Zachary's. From finger-licking appetizers and healthy salads to savory burgers, we offer a huge selection of dishes to satisfy your hunger pangs. You can enjoy live music at our restaurant every Saturday. We have an outdoor patio for all occasions.
The products they are selling is salads, burgers, seafood, and desserts. The prices range from $2 to $32. Based on their social media, The target market can vary but mostly ages from 22-35 because they sell alcoholic beverages and have live music events.
The town is located in Columbus, MS. It is a small town but it is near a college town that like 45 minutes away.
Two competitors of Zachary's is Huck's Place and Mugshots Grill & Bar because they have bars and live music events and TV for sports showing. Their menus are similar having seafood, burgers, salads, and much more.
Marketing Strategy would be to work on the social media platforms Facebook and Instagram. We would add more photos and more giveaways like if a customer referral someone new they will get one free daiquiri. Also, do more catering orders near Columbus, MS.
