Belle means beautiful in French and I want every girl and woman to feel comfortable in their body no matter shape or size. This brand will sell affordable tops, pants, jeans, dresses, and accessories. You can come shop with us and find a comfortable but fierce outfit for running errands or a night out in the town. The marketing Strategy would be to work on social media platforms like Instagram and Twitter. We would add more photos and more giveaways. We will post 7-8 times a day on Instagram so we can keep our customers updated on new promotions and items. We will also have pop-up shops in cities where there is no retail store once a month.